I’m a dad, husband, copywriter and small-time entrepreneur. I live on the NSW Central Coast, just north of Sydney, Australia.

What this blog’s about

This my personal blog. For all my general ramblings. Mostly I write about society, politics, music, movies, TV and books. If you’re into that sort of thing, stick around, and I’ll try to make it interesting. One disclaimer though: I write here for me, not for any particular audience. It’s an outlet, a way to express myself that I don’t get in copywriting. I’ll rant, I’ll swear and I’ll swoon. But more often than not, I suspect I’ll simply bore you.

What I get paid to do

I run Divine Write, a small copywriting studio. Most of my work is web copy (including SEO copy), but I also write brochures, case studies, sales letters, scripts and ads. I’ve been full-time professional writer since 1994. I started Divine Write in 2002, after working as a technical writer in the software industry for 9 years.

I’ve written 3 ebooks:

• Practical SEO Copywriting – A handy, comprehensive guide on how to balance the needs of Google against the needs of your readers, when writing search engine optimized (SEO) copy.
• The Copywriting Scorecard for Bloggers – I wrote this with Australia’s leading blogger, Darren Rowse (aka Problogger), It allows you to objectively measure the quality of your blog posts, from a copywriting point of view, using tried and tested best practices. You simply print out a scorecard, check how many recommendations you’ve incorporated into your post, then add up your score for a total out of 100. The higher your score, the more effective your post is likely to be.
• SEO Secrets – A comprehensive DIY search engine optimization (SEO) guide for small business owners, bloggers and SMB marketers. It details a practical 9-step process that will get you to the top of Google. It’s more than tips & tricks, and more than advice. It’s a comprehensive process you can start implementing NOW.

I also co-founded PropertyBlurbs.com and CarBlurbs.com. Two websites that automatically generate high quality sales copy. The first for real estate agents, the second for car dealers.

Say hello

Hit one of those social icons, and say hello. My favourite is Google+.