What my clients say

The best writer I have met. When it comes to making a bunch of complex points in a single short paragraph, and making it friendly and compelling, Glenn's the best in the business.”

Glenn built our entire business system and, just as importantly, how our clients experience us. He took a messy set of processes and turned them into a single system he designed and built himself: quoting, contracts, client and staff onboarding, the lot.

But what set him apart wasn't the technical side. It was that he understood our business as well as I do, and he genuinely cared about what our customers and prospects went through. He rebuilt our client portal and proposals so that dealing with us felt clear and professional from first contact, and he wrote the words that carried it.

What I valued most was that I could hand Glenn something complex and stop thinking about it. He owned the outcome, not just his part of it. He also became a real sounding board for me well beyond systems — on strategy, on go-to-market, and on some genuinely difficult people and organisational decisions.

He's one of those rare people who can do the thinking, the building and the customer-facing side, and do all three properly. I'd work with him again tomorrow, and I'd recommend him to anyone who needs someone to take real ownership of how their business and their customer experience actually work.”

Glenn is an amazingly thorough, committed and talented copywriter who really gets it! Highly recommended for anyone wanting to put their business ideas into writing. He didn't just blindly follow my instructions, but questioned everything, even suggesting we pivot mid-project to deliver a different type of result. Nothing was left unchecked. A most fabulous and better than expected outcome for me.”

Glenn is the only person I've ever met with first-class skills in writing, UX, business analysis and development.

Strange combination? Sure, at first glance. But think about it for a second. Every one of those disciplines rests on the same foundation: a genuine understanding of the end user. So maybe it's not so strange after all.

It's still rare. And it's powerful. I've watched Glenn plan, design, build and write about systems that would take whole teams twice as long to deliver.

So if you've got a relevant project, my recommendation is simple: get Glenn”

I have worked with Glenn on numerous projects over the last 9 years. We initially worked together while I was at design company Hydrant Creative in Sydney, where we contracted Glenn as a copywriter across our clients Panasonic, Cova Engineering and Lincoln Sentry. During this time he produced writing of an exceptionally high quality across both print and online campaigns, while also being heavily involved in website design and user experience, where he added enormous value backed up with a wealth of knowledge. Glenn and I, along with other partners also worked closely together on an innovative home delivery app startup. The original concept was Glenn's, and he planned the logic of the software, designed the user experience and directed our developers. Then throughout the project he was the driving force, managing the entire process and keeping everything running smoothly. He is a natural leader, someone who people instinctively turn to for a solution, because he usually has one. I would not hesitate to recommend Glenn to anyone fortunate enough to secure his services.”

Glenn has been our go-to guy for UX and copy for 10 years. His work alone has increased our conversion rate by 40%, and he's a great guy to work with too. We'd never want to go elsewhere.”

Glenn has the rare ability to turn complex systems into simple, easy to use interfaces. He understands the user's perspective very well and is able to integrate this within the product roadmap. His attention to detail is remarkable, he is always keen to learn new things, and he communicates well with different stakeholders and with the dev team. He is always positive, approachable and very easy going. I would be happy to work with him again in the future, and he is the first person I would recommend to anyone I know with similar needs.”

It's fantastic, thank you— it's great working with someone who truly knows what they are doing. I was hoping for a 4% conversion — your copy got me 44%!”

Having worked closely with Glenn, I've seen firsthand the rare combination he brings of customer experience leadership and deep, hands-on capability across the systems that deliver it. He doesn't just define the experience; he designs and builds it end-to-end, from customer journeys and UX through to CRM, portals, data structures, and automation.”

I've had the pleasure of working with Glenn on and off on different businesses for over 10+ years. I go to Glenn when I am looking for a great copywriter, not just a good one. You get far more than persuasive, engaging content with the ability to write. You get a well organised and confident business partner that helps his clients meet their goals and asks the hard questions when needed. With his strong business acumen, he researches deeply to become knowledgeable about the intended audience and the language they use daily. He can handle complex business models and comfortably work with companies that don't always have well-defined value propositions without breaking a sweat. Ultimately Glenn has a unique ability to simplify words, get straight to the point and fuse together meaningful content that genuinely adds value. He does all this in a reliable, well organised and professional manner. I'd have no hesitation in recommending Glenn when you really need to kick some big goals and are looking for a top-shelf copywriting partner.”

I've had the pleasure of working with Glenn for many years now. He started as my manager at Appliances Online, became my boss at Driver Easy, and somewhere along the way became a good mate too. So writing him a recommendation is a bit of a no-brainer.

Glenn is hands down one of the best leaders I've worked with. He leads by example, rolls up his sleeves when needed, and never asks his team to do something he wouldn't do himself. He's fair, approachable, and genuinely cares about the people he works with. At the same time, he knows when it's time to crack the whip and keep everyone moving in the right direction. It's a balance that many leaders strive for, but very few actually achieve.

One of Glenn's biggest strengths is his ability to bring order to chaos. His organisational skills are ridiculous. He's the sort of person who can spot a problem, a gap, or a missing detail long before anyone else notices it. More times than I can count, Glenn picked up on things the rest of us had completely missed.

He's also exceptionally strong in customer experience. The thing that sets him apart is that he doesn't just solve problems, he gets to the root cause of them. He combines sharp analytical thinking, attention to detail, compassion, and a genuine desire to make things better for both customers and teams. Add his talent for building systems and processes into the mix, and you've got someone who can create customer experiences that are not only effective but scalable too.

And don't even get me started on his writing. Glenn is one of the best copywriters I've ever worked with. The bloke can write! Whether it's customer communications, marketing copy, process documentation, or anything in between, he has an incredible ability to make complex information clear, engaging, and easy to understand. Pffft, AI's got nothing on him!

Most importantly, Glenn is just a genuinely good human. He's smart, dependable, solutions-focused, and the kind of person you want in your corner when things get busy or complicated. Every team has that person who quietly makes everything run better behind the scenes, and Glenn is that person, except he's usually doing it while juggling ten other things at the same time.”

Really appreciate you working with us on this website. We're excited and thrilled with the result and think it will really add to how we present in the market. We've already had very positive feedback and I hope/expect that our clients will feel equally positive— Simply put, the biggest plus for us is you doing what you said you would when you said it would be done. I think you taking the time to understand our business also reflects in the end result with our positioning, value proposition and calls to action much clearer.”

Glenn keeps the end user front of mind and feeds that understanding straight into how the product takes shape. It's a big part of why he's so good at taking something complicated and making it feel simple and intuitive to use. He has a sharp eye for detail, he's quick to pick up new things, and he gets his point across clearly to both stakeholders and the dev team. He's also a very nice person, easy to approach and genuinely easy to work alongside. I'd welcome the chance to work with him again.”

Thanks for your input on my last direct mail campaign. The effort you put in resulted in response rate that was twelve times higher than any other campaign that I have done. Great work!!!”

Thank you for all of your patience and the great information architecture work you did for our intranet. You were so easy to work with and accommodating of all our issues, and you did a great job of translating what we needed into an end product!”

The best copy that I have ever read!!!! PERIOD!!! In all my years, and all the different people I have ever worked with, I have NEVER had an entire project go so smoothly. I expected it to take a ton of effort on my end educating the writer, not to mention the months I was planning on spending with the writer going over every little detail until it was up to my standards. Instead, it turned out to be the easiest project I have ever overseen. You have become our creative backbone. It's simple enough; without you, we wouldn't be able to do it— you're much more of a partner to us than a copywriter.”

I just wanted to send you a quick thankyou for all the outstanding work that you have done in producing the user documentation for the release of our software. My employees and customers have both commented to me personally that they have found the documentation to be extremely helpful in both guiding them in using the product and grasping the difficult underlying concepts.”

We read your 1st draft copy last night and we were amazed! Never before has anyone understood our business as well as you have, and in such a short time! FABULOUS WORK!!! We LOVE it!”

Glenn was great to work with and he had some really good ideas for improving how we communicate complex concepts on our website. The copy we developed together at his customer experience workshop in Terrigal was perfect. I wouldn't hesitate to recommend him.”

As SMS Management & Technology embarked on a program to more effectively convey who we are and what we do within our marketplace, we needed the assistance of a capable, experienced and professional copywriter to ensure these messages were written in a clear and concise manner for our new website. Glenn brought a degree of professionalism and talent to this engagement that met and exceeded the very high expectations set by our business. At a time when online users won't tolerate excessive or unclear information, Glenn has helped to ensure that we engage our clients and potential clients from the very outset. We look forward to working with him again.”

Smart and straightforward with a lot of heart, Glenn is the writer you want on your team and the leader your business needs. Not only does he write copy better than anyone I know, but he's also an incredible educator and mentor. If you're looking for coaching, training, or just good old copywriting then look no further, you've found your man. Highly recommended.”

I've worked with Glenn on a number of web content projects over a number of years. I haven't regretted selecting Glenn as my writer once. I've carried out extensive testing on Glenn's copy and each time, real samples of the target audience find that Glenn's copy flows, is engaging and speaks directly to them. I have also enjoyed reading Glenn's articles that have been published in leading industry publications. I definitely wouldn't hesitate to recommend Glenn.”

Great job guys — a brilliant result. The team here loves the new website — you have delivered exactly what we asked for and more—on budget and on time. If ever you need a reference feel free to send people our way.”

Love it! We've been trying to get high quality content for years, and you're the first person that's been able to deliver it. It hits all the important and subtle points, and it's all technically accurate. Very happy!”

I found Glenn's copywriting training course very valuable, especially as it was personalised to my needs. While it was well-structured, it was also flexible enough to allow greater focus on weaker areas. Glenn made me more aware of the process of (quality) writing which has helped me greatly. The exercises were based on the nature of my work, so I was able to immediately apply what I had learned — a key benefit!”

Glenn was efficient and reliable to work with, to say the least. I felt extremely confident when outsourcing work to him for Toyota — one of our biggest and most important clients. He is extremely organized, dedicated and dependable when working to deadlines, and I have greatly appreciated his constant attention to detail. I would recommend him for any variety of projects, as he is creative and versatile, and he adapts very well to the needs of his clients. He has always walked the extra mile to meet particular needs, and I would be happy to use him again for future projects.”

I had the pleasure to perform a speech written by Glenn recently and I must say that his ability to match the topic with my style was outstanding. His descriptive elements worked so well with my personality that I would not hesitate in working with Glenn again should the opportunity arise. Rarely do you find a speech writer who can turn the mundane into the exciting through the written word which then transfers perfectly into the spoken word. Thanks Glenn, I look forward to working with you again some time soon.”

Glenn is a great mentor, leader, and teacher. He has a gentle heart that can tell what you need at the moment, and provides you with whatever help he can offer. Definitely a great guy to work with.”

We needed to bring in a copywriter who could ramp up instantly and deliver high-quality web content very quickly. Glenn did all that and more, in a very responsive, thoughtful and professional style. I wouldn't hesitate to recommend him.”

Love it all —exactly the friendly, approachable look and feel I want for the website.”

Glenn is more skilled, more talented, and more knowledgeable than any other copywriter I've met. He's worked with all the big names, delivered on huge projects, and written just about any type of copy you can think of. So it's not surprising that he has a reputation as one of the top copywriters in Australia. But best of all, Glenn's a really, really good guy. He's generous with his time and advice, he's always honest, and he always has a good story (or 3) to tell. I consider myself extremely fortunate whenever I get to collaborate with Glenn and be part of his projects. If you ever get the chance to work with Glenn, take it — you won't regret your choice!”

Before attending Glenn's SEO copy training, the thought of optimising my company's website and applying the bits of knowledge I had managed to gather from various sources seemed like a daunting task. By the end of the day's training, I felt like the whole mystery clouding SEO had been lifted and I was able to apply the techniques I learnt immediately. Glenn was informal yet knowledgeable, addressed everyone's feedback in a manner that was easy for everyone to grasp and tailored the examples for our company's specific needs.”

Wow what you pulled together is fantastic, thankyou Glenn. You are a very talented man. Thankyou for what you have created for me. It makes sense, is accurate and reflects me and my way very well.”

I have to tell you that you have been the most professional person I've dealt with in all my experience in setting up my business. It has been a joy working with you. You were efficient, prompt, professional, helpful, encouraging, charming and good value, which made me want to deal with you and I looked forward to your emails. I shall aspire to follow your example in my own business.”

Glenn has just completed our new website. His service, attention to detail and knowledge of what does and doesn't work are first-rate. We're relatively non-technical people, and Glenn made the whole process quite easy. I can highly recommend his company to anyone who needs a website copywriter or who is contemplating going online.”

Both Cisco and Thrive have reviewed the first draft - this looks SO much better than what we originally had, so thank you!”

I'm delighted with the copy; it's a fresh approach that speaks to the intended audiences and follows the brief. Excellent work!”

The way in which Glenn sprang into action was amazing. The quality of work and the speed of execution was impressive. Talented and thoughtful writing.”

LOVE it!!! Laughed out loud [partly in sympathy for Roger] but think this is a great approach. I would think this may hit the target square on.”

This looks so great. Thanks for the amazing delivery of work! super happy!”

Great work Glenn, I feel that I should be making some suggestions, but I really can't fault what you've written. The tone is spot on and it's both imperative and easy to read at the same time. Thanks for vindicating my decision to take this job to the professional(s)!”

What you have done is great! We are excited about what you are doing.”